Thursday, May 11, 2006

The good news about commercial TV

Lost in all the noise about folks getting their daily fix of news from the Internet and the rise of blogging journalism, comes a report from Business Week that television viewing in general is heading south, in large part due to increased use of TIVO and similiar systems.

The news comes as advertisers are about to enter into their annual ad rate negotiations with the networks.

Of note is this gem: every 30-second commercial you see is costing the advertisers about 2 cents to beam at you, which is a damn sight more than I think they're worth in the first place.

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